Usually we have referred voice broadcasting as a tool of marketing, sales and generating leads. It has been a way to reduce the workload of the call centers and individual marketers. Now, it is fair to say, voice broadcast gets a more personal touch.

With the groundbreaking collaboration between IfbyPhone and Apple we now have a mobile phone capable of voice broadcasting functionality. IfbyPhone has created a mobile application exclusively for the Apple iPhone.

This new voice broadcast application will be ideal for family, friend and employer networks. You will be able to send invitations or messages to your mobile contacts, schedule a meeting or keep your employers alert.

Some will argue that similar functionality can be achieved with the conventional MMS service available for almost all mobile phones. Well, MMS as such is quite expensive because it involves sending the recorded message via the mobile network and then you cannot schedule your message or have additional features.

Ifbyphone Apple iPhone Voice Broadcast application and the version for developers - Voice Broadcast API will be offered to users from 1 July, 2008. The application will be obtainable on free of charge basis, but to use it on your iPhone, you will have to apply for Ifbyphone subscription.