Although voice broadcast campaigns usually get a pretty decent response rate, it becomes harder to generate actual sales using telemarketing. A good idea is to offer coupons and discount vouchers to your customers. The best way to announce the discount is to send a voice broadcast message offering a coupon to everyone who would reply to this broadcast. You will be amazed about the response rate! This coupon can be virtual, you do not need to print anything if you do not want to - a number or a reference word to quote when making purchase would do just fine.
Now a couple of words to prove that coupons and vouchers rock and rule! Let’s refer to the Dealtaker.Com - a nice resource for those searching for discounts and special offers. It is enjoying approximately 300,000 unique visitors every month. The number of visitors is rising during December and January. Why? Because it is the busiest voucher-time of the year. Everyone seems to issue coupons to boost the sales.
According to a recent Consumer Confidence research done by ACNielsen, consumers are very keen on coupons and discount vouchers. 46% of Americans taking part in the poll revealed they do snoop around for coupons to use them in order to cut their daily expenses. Well, Americans really seem to be a “couponized” nation as the world average shows only 19% customers naming discount vouchers as a great way to cut the expenses. Which is also not bad - it cannot be denied that coupons are very popular and businesses are more likely to generate sales introducing coupons than without them.
Before you use telemarketing to announce the coupon, make sure your staff is aware of it (if you are running an actual shop). It is nasty to offer a coupon to attract a customer into the shop and then scare him away with a help of a badly trained sales assistant.
Also try to start with a low-value coupon. A $5.00 off the purchase would be enough to see if it works for you.
