Voice Broadcast – Telemarketing

Relationships Marketing, a fundraising company based in London, United Kingdom has started a campaign to get their hands on people who are registered with Telephone Preference service (TPS is a British alternative of Do Not Call list).

They are calling for the government to rethink their policy and allow charities making calls to households which have entered TPS. The fact is that more than 50% of British households have listed their numbers with the TPS and now charities and fundraisers find it really difficult to squeeze money out of the remainder.

However, you have to remember that a nuisance is a nuisance wherever it comes from. If I have Continue Reading…

Oh no, no, I’m not suggesting you replicate the wild West and shoot all naughty telemarketers. This is a different type of Colt, it is Project COLT, a joint USA and Canadian telemarketing fraud watchdog. But this is not a usual pen-pushing dog. In its first 10 years of successful operation, COLT has seized almost $25 million that people had lost to fraudulent telemarketers.

You might say it is not much but hey, somebody has to do something, and obviously the thousands of telemarketing victims, who have found redemption with a helping hand of COLT, are over the moon. However, strictly speaking, these $25 million is a drop in a duck-pond. During these ten years people on both sides of Continue Reading…

So you like blobbing on the phone and everybody says you’re a chatter-box? How about turning talking into your career? Depending on your talent, luck and country of residence you can earn a pretty decent income from telemarketing jobs. Especially now that telemarketing and services offering conference calls have become a popular and profitable industry.

Some telemarketing companies ask that you have previous experience but in most cases you can start by just displaying a pleasant telephone manner and good people skills. Different companies have different approaches in staff training and if they find you a worthy candidate, they will be happy to train you. Let me put it this way: you can teach marketing basics and cold calling scripts to a monkey but Continue Reading…

Somebody recently asked me for tips on how to sell more stuff using a newsletter.  The guy was complaining the conversion rate of his special offers distributed via a newsletter was below 1%. I told him to stop selling and start entertaining. Hysterical laughter followed. Ok, never mind. For those who would like to take a couple of direct marketing tips on board, let’s fire away:

1. Provide your readers with a sensation or a Continue Reading…

According to the estimation carried out by Dutch consumer authority “Consumentenautoriteit”, Dutch people suffer almost EUR 100 million losses from telemarketing fraud each year. More than 5% of people have experienced sneaky practices by telemarketers using landlines and mobile numbers to push their Continue Reading…

It is rumored that Julius Genachowski, Obama’s technology adviser and fund-raiser, will become the head of FCC, the Federal Communications Commission.

Both Harward classmates – Obama and Genachowski – share an obsession for all thing techy and gadgety. It is not a secret that Obama is very keen to make Continue Reading…

I have just posted a new article about lead nurturing. All successful marketers are doing it. If you have heard that it is hard to generate leads, I can continue by saying that it is even harder to keep the leads and convert them into loyal customers. If you would like to use these marketing tips, please feel free to read the article about Lead Nurturing.

Interactive Voice Recognition systems or IVR are very popular across the globe. Many companies with larege client databases – such as wireless operators and insurance brokers – could’t imagine their life without IVR. Meanwhile customers who expect that a human advisor would deal with their problems are often left disappointed due to a poor quality of Interactive Voice Response systems.

Embarq, one of the major USA internet service providers, has just published a press release, which shows them as heroes of similar stature to Batman and Superman. The story is that they have re-opened a human customer care representative call centre. As many as 15 representatives will deal with customer enquiries along with the traditional IVR system. Continue Reading…

Some time ago we announced that CRTC has established a Do Not Call list for Canada. All individuals are welcome to submit their numbers if they want to get rid of at least some of the unsolicited voice broadcast and telemarketing messages. Rogers Inc, the leading cell phone carrier in Canada, thinks that the DNC list is not enough, and in fact CRTC does not perform to protect Canadians from illegal telemarketers who send unsolicited SMS. Continue Reading…

TRAI – Telecom Regulatory Authority of India – has forcefully disconnected more than 10,000 telephone lines belonging to telemarketing companies that send unsolicited voice broadcasts and make cold calls. Majority of these illegal telemarketers has also been fined a princely sum of $10 (or $20 for hard violations)

According to Continue Reading…