Voice Broadcast - Telemarketing

I have just posted a new article about lead nurturing. All successful marketers are doing it. If you have heard that it is hard to generate leads, I can continue by saying that it is even harder to keep the leads and convert them into loyal customers. If you would like to use these marketing tips, please feel free to read the article about Lead Nurturing.

Interactive Voice Recognition systems or IVR are very popular across the globe. Many companies with larege client databases - such as wireless operators and insurance brokers - could’t imagine their life without IVR. Meanwhile customers who expect that a human advisor would deal with their problems are often left disappointed due to a poor quality of Interactive Voice Response systems.

Embarq, one of the major USA internet service providers, has just published a press release, which shows them as heroes of similar stature to Batman and Superman. The story is that they have re-opened a human customer care representative call centre. As many as 15 representatives will deal with customer enquiries along with the traditional IVR system. Continue Reading…

Some time ago we announced that CRTC has established a Do Not Call list for Canada. All individuals are welcome to submit their numbers if they want to get rid of at least some of the unsolicited voice broadcast and telemarketing messages. Rogers Inc, the leading cell phone carrier in Canada, thinks that the DNC list is not enough, and in fact CRTC does not perform to protect Canadians from illegal telemarketers who send unsolicited SMS. Continue Reading…

TRAI - Telecom Regulatory Authority of India - has forcefully disconnected more than 10,000 telephone lines belonging to telemarketing companies that send unsolicited voice broadcasts and make cold calls. Majority of these illegal telemarketers has also been fined a princely sum of $10 (or $20 for hard violations)

According to Continue Reading…

Today was the day when the Canadian Do Not Call list was scheduled to start functioning. Instead of that, the DNC malfunctioned and left the people frustrated. Continue Reading…

The new Trans-Pacific Express submarine cable financed by telecom companies from China, Korea and USA has seen activation of its first phase. The first tests seem encouraging - the optic cable transmits data at speeds of 5.12 Terabits, which is almost its designed capacity. When the cable starts servicing the international data Continue Reading…

From September 30, 2008 Canada joins the civilized countries (such as USA, United Kingdom, Australia and others) to have a national Do Not Call List.The radical step was taken and the technical base supported by Canadian Radio-television and Telecommunications Commission. The legislation behind the Canada DNC list was created by a close collaboration among the government, Canadian Marketing Association and several public organizations.

Canadians themselves seem to be ecstatic about Continue Reading…

Let me save you $2,200! As of October 1, 2008 subscription fees for telemarketers to access the Federal Do Not Call list (USA) will increase from $54 to $62 for each area code. The full DNC subscription will be increased from $14,850 to whopping $17,050.

Now, if you apply for access or Continue Reading…

We have probably all heard of the “clever” homes, also called “talking” homes. A couple of years ago it was just scientific fantasy but now it seems that future homes are becoming a thing of present day. In this years “Home of the Year 2008″ award, the silver prize was given to a “talking” home that hates telemarketing calls.

Created by Solar Home Systems, the future home has Continue Reading…

Ingenio has been providing pay per call services since 2005 but only recently this new source of lead generation is starting to attract huge attention. From different perspectives, pay per call can even be the most efficient way of lead generation.

In telemarketing, email marketing and any other methods of direct marketing you are sometimes shooting in the darkness. Even though your telemarketing list probably contains relevant leads, it is hard to predict how many leads will be converted into sales with each campaign. Continue Reading…