What is cold calling?

Cold calling is a form of direct marketing when a sales person calls a private person or an organization without prior consent from the receiver. Many people confuse terms cold calling and telemarketing. CC is always a variety of telemarketing whereas the last shouldn't always be regarded as cold calling.

If you are phoning a loyal customer who knows you or has had business with you, it is not cold calling.

In fact CC has built some very bad reputation during the last decade. Nobody likes unsolicited phonecalls these days but some CC if it is done legally can help you achieving your sales targets. Nowadays business to business cold calling makes more sense than person to person or business to person direct marketing.

Several successful sales people have been heard saying that cold calling is a waste of time as it becomes more and more inefficient. Others still believe in this type of telemarketing and invest large sums of money to make their sales staff cunning cold-callers. Wherever the truth lies, it is a fact that direct marketing, including CC, still works.

Some techniques that sales people have developed are proved to be working well in terms of addressing your target audience and withdraw some quality sales leads. Before embarking on telemarketing one must be aware of legislation dealing with direct marketing. Fell free to explore further articles to learn about cold calling techniques that still seem to work.