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Database Marketing - Money is in the List *IN BRIEF:* You have probably heard the big marketing hotshots saying that money is in the list. They are right. Full text here	Email Marketing - Spam Filter Trigger Words *IN BRIEF:* If you are a genuine email marketer, avoid using trigger words to sail past the spam filter. Full text here	Direct Marketing's Impact - Positive and Negative *IN BRIEF:* Learn more about junk mail and its impact on environment and marketing. Is direct mail still working? Full text here
What Is Direct Marketing *IN BRIEF:* They still argue whether mass marketing is better than direct marketing. The truth is you have to employ both. Full text here


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